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Children don’t just follow teams. They follow players.

Their team might be Man City, but their favourite player could be Vini Jr. That means they don’t just recognise their own team’s kit — they remember the colours, patterns and details of the kits worn by all their favourite players too.

That simple thought sparked the idea for Raw Sketch.

Children's drawings of clothing items with labels on lined paper

How it started

It began with a simple comment.

The founder’s son looked at a football kit and said he thought it was rubbish.

So the founder asked him:
“Why don’t you design a better one?”

Armed with lined paper and colouring pens, his son started drawing kit after kit. What began as a quick response soon turned into a new passion for designing football shirts.

The realisation

After a while, one thing became clear.

The fun wasn’t in repeatedly drawing the outline of the shirt. The fun was in designing what happened inside the lines — the colours, patterns, badges, sponsors and details that made each kit feel unique.

The founder searched online for a football kit stencil that could make the process easier, but couldn’t find one.

So, with a background in design, he decided to create his own.

Design and development

The first challenge was creating the right shape — something that felt instantly recognisable as a football kit, but was also simple enough for children to use again and again.

The design then had to be developed into a 3D model, ready to be tested, printed and refined.

Prototyping

The first two stencils were produced, but they weren’t quite right.

There were small issues with the shape, the feel and the usability. Each prototype cost over £5 to print, with postage costing even more, so it quickly became clear that developing the product properly would require a lot of testing.

To make that possible, the founder bought a 3D printer and began refining the design himself.